Back when phones were new, the best place for local business to advertize was in the Yellow Pages.
Yellow Pages are SO last century!
Now, the only place where fingers are doing the walking is on the keyboard. And business owners are better off–
Here’s why.
It’s tough to have a conversation with a phonebook. (It’s EASY with Social Media.)
What’s more, those Yellow Page ads are expensive–once printed, they’re set in stone until the next cycle. AND they’re microscopic compared to a simple website. And how the heck can you track results?
All those problems are solved with Internet marketing. Changes and updates are easy to make, there’s no limit to the amount of content you can provide, and detailed tracking is part of the package. You’ll KNOW your return on investment.
But here’s the rub… the Internet in NOT alphabetical. How will your most likely buyers find you?
When a potential customer searches on the internet for products and services like yours, how can you position YOUR company to be the one they choose?
Here’s the formula that works:
SEO Tip #1. Keyword rich content. Keywords are the natural search terms your prospects type into the search engines (like Google, Yahoo, or Bing) to find what they are looking for. For instance, a homeowner looking for someone to paint their house might type in “painters” or “house painting.” You must use those same search terms, whatever they may be, in your content.
By content we mean videos, articles, podcasts, blog posts… “need-to-know” information that positions you as the client-centered, service-oriented expert. The LEADING AUTHORITY ready to serve their needs! That’s what we call YOUR KEY MESSAGE.
SEO Tip #2. Links. You can get quality links that help you be seen by the search engines, and links that don’t do anything for you, and a range in between. The next post will go more in detail about what quality links are and how to find them. Stay tuned.
SEO Tip #3. Traffic. More visibility means more traffic, which in turn, brings you closer to that coveted #1 position with the search engines. I will be revealing secrets to getting more traffic… Again, stay tuned for a post coming soon.
But you and I know that SEO–coming up in the search engine rankings when someone is looking for you–is only one step on the path to getting more business.
The next step is to compel prospects to visit your site and then, most importantly, to take you up on your offer. That’s known as “conversion.” It’s like being able to lead the horse to water and make him so thirsty, and the water so wet, that he can’t help but drink. More about that down the road.
Right now, what I’d like your chief take away to be, is that the Internet is becoming more important than all other forms of marketing for many businesses. Internet marketing done right is your answer to how to spend your maketing dollars most effectively.
If you want to see how this applies to your business… how to improve your visibility and conversion rate with your most likely buyers… give me a call at 303-570-4206. Or you can email me at Debra-Sue@KeyMarketResearch.net.
Right now, for a limited time, I’m giving FREE Website And SEO Analysis for business owners who want to make more money and BEAT THE ECONOMY!