How to Get Unstuck and Avoid OVERWHELM!
Get the “CURE”…
MARKETING is NOT Creative – but SCIENTIFIC
Good marketing follows a known SYSTEM to uncover your KEY MARKETING MESSAGE. Your Message is the central, core story that connects you with your most lucrative prospects.
If you don’t already know your KEY MESSAGE…
It’s Not Your FAULT
Your expertise and years of experience – which makes you really good at what you do – may be blocking you from speaking to the underlying concerns of your prospects.
You Need A MIRROR…
Someone to reflect back to you what’s on the minds of your prospects to BLAST PAST any obstacles that stand in your way to attracting, landing, and keeping your most valuable clients.
With This “Do It With You” Training You Will…
- Be For Someone – Know Your Audience
- Be About Something – Know Your Strengths and Positioning
- Be Irresistible – Create an Offer YOUR Audience Can’t Refuse
- Set the Buying Criteria – Overcome Objections in Advance
- Plan Your Strategy – The Fastest Way to the CASH
- Create Your Media – Consistent, Compelling Marketing Message
- Launch Your Plan – Your Automatic Lead-Generating Magnet
BONUS SESSION: A Question & Answer Hour or more to get you past where you’re stuck and onto the next step in the process.
PLUS: A Certificate for One Critique of Your Marketing Media
On Tuesdays, January 13 to February 24, 6:30 to 7:45 pm
Sign up today – $697 for Referral Partners
What others are saying…
“… a relevant, compelling, authoritative message to attract my most probable pool of customers.”
Before I took Debra-Sue’s Key Message Workshop, I was trying to meet everybody’s needs in a general way. But what I wanted was to understand who my target market is and how I can best help them. Going through the Workshop help me to isolate what I uniquely have to offer and who I can best serve.
As a result, I have the relevant, compelling, authoritative message to attract my most probable pool of customers. ~ Trent H. Turner, Elite Sr. Customer Support Engineer, Boulder, CO
“…delivering high quality leads and establishing us as the industry leader.”
We hired the research firm Key Market Research to create an educational, persuasive, engaging report to build relationships with media production companies who weren’t our clients yet. Backed up by research, trends, and evidence, it builds credibility with potential new clients and gives them valuable “need to know” information they want. It’s delivering high quality leads and establishing us as the industry leader. Plus, our Key Message is providing great content for our website.
I highly recommend this marketing approach and Debra-Sue. ~Mark Ohlsen, LRS Recording Company, Chicago
