by Debra | Jan 31, 2010 | Niche Marketing, Social Media Marketing, What's Your Key Message?
Excerpts from an interview with Jody Jelas, the WebChik, on January 31, 2010. Good evening everyone. This is Debra-Sue Cope, with Key Market Research, helping business owners build bridges between their Key Buyers and their Key Business. Today we have an exceptional...
by Debra | Dec 23, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #7: “The best time to deliver my marketing message is when I first meet with my potential buyers.” THE TRUTH: The most effective time to deliver your marketing message is when your prospect first thinks about his problem and wants to know...
by Debra | Dec 16, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #6: “My prospects know what I offer and how I can serve them.” THE TRUTH: If you believe prospects know your services and the benefits of those services, you are mostly likely suffering from the “curse of knowledge.” Your expertise in what...
by Debra | Nov 30, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #5: “My current source of leads will send me all the new clients I want.” The Truth: Relying on any ONE source of leads can be fatal. Referrals, on-line search engines, or cold calling—if your main source of leads runs dry, you could be...
by Debra | Oct 28, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #3: “I’m too busy with clients to waste time interacting with prospects.” THE TRUTH: Always look for new ways to get your key buyers to interact with you. The more prospective buyers talk with you, the more opportunities you have to...
by Debra | Sep 30, 2009 | Niche Marketing, SEO Gets Organic Ranking, Social Media Marketing, Video Marketing, What's Your Key Message?
Measure your marketing not by its cost, but by its Return On Investment. Are you happy with the results of your marketing? 99% of business owners want MORE from their marketing dollars, time, and effort. If that’s you, stay tuned… Over the next 7 posts I...
