by Debra | Nov 12, 2009 | Niche Marketing, What's Your Key Message?
MARKETING MYTH #4: “By lowering my prices, I’ll strengthen my competitive advantage.” THE TRUTH: You must bring to the marketplace your strengths, not your need. When you lower your prices, you will… undermine your credibility—because potenital...
by Debra | Oct 28, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #3: “I’m too busy with clients to waste time interacting with prospects.” THE TRUTH: Always look for new ways to get your key buyers to interact with you. The more prospective buyers talk with you, the more opportunities you have to...
by Debra | Oct 15, 2009 | Niche Marketing, What's Your Key Message?
MARKETING MYTH #2: “Marketing doesn’t work as well today as it once did.” THE TRUTH: If your marketing isn’t working, it’s likely due to a ineffective and incomplete Marketing Message. Don’t blame “marketing” when it’s really the message...
by Debra | Sep 30, 2009 | Niche Marketing, SEO Gets Organic Ranking, Social Media Marketing, Video Marketing, What's Your Key Message?
Measure your marketing not by its cost, but by its Return On Investment. Are you happy with the results of your marketing? 99% of business owners want MORE from their marketing dollars, time, and effort. If that’s you, stay tuned… Over the next 7 posts I...
by Debra | Sep 16, 2009 | Niche Marketing, SEO Gets Organic Ranking, Social Media Marketing, Video Marketing, What's Your Key Message?
No surprise—income is down, unemployment is up, even slippery savings are piling up—people and businesses are holding onto their cash as if we were heading toward the GREAT RECESSION. Or lost in it. It’s getting tougher just finding a pair of ears willing to listen to...
