by Debra | Jan 31, 2010 | Niche Marketing, Social Media Marketing, What's Your Key Message?
Excerpts from an interview with Jody Jelas, the WebChik, on January 31, 2010. Good evening everyone. This is Debra-Sue Cope, with Key Market Research, helping business owners build bridges between their Key Buyers and their Key Business. Today we have an exceptional...
by Debra | Jan 19, 2010 | Niche Marketing, What's Your Key Message?
Excerpts from a recent interview with Joy Gendusa, CEO of PostcardMania. Who is Joy Gendusa? Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing...
by Debra | Dec 23, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #7: “The best time to deliver my marketing message is when I first meet with my potential buyers.” THE TRUTH: The most effective time to deliver your marketing message is when your prospect first thinks about his problem and wants to know...
by Debra | Dec 16, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #6: “My prospects know what I offer and how I can serve them.” THE TRUTH: If you believe prospects know your services and the benefits of those services, you are mostly likely suffering from the “curse of knowledge.” Your expertise in what...
by Debra | Nov 30, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #5: “My current source of leads will send me all the new clients I want.” The Truth: Relying on any ONE source of leads can be fatal. Referrals, on-line search engines, or cold calling—if your main source of leads runs dry, you could be...
by Debra | Nov 12, 2009 | Niche Marketing, What's Your Key Message?
MARKETING MYTH #4: “By lowering my prices, I’ll strengthen my competitive advantage.” THE TRUTH: You must bring to the marketplace your strengths, not your need. When you lower your prices, you will… undermine your credibility—because potenital...
