by Debra | Dec 23, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #7: “The best time to deliver my marketing message is when I first meet with my potential buyers.” THE TRUTH: The most effective time to deliver your marketing message is when your prospect first thinks about his problem and wants to know...
by Debra | Dec 16, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #6: “My prospects know what I offer and how I can serve them.” THE TRUTH: If you believe prospects know your services and the benefits of those services, you are mostly likely suffering from the “curse of knowledge.” Your expertise in what...
by Debra | Nov 30, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #5: “My current source of leads will send me all the new clients I want.” The Truth: Relying on any ONE source of leads can be fatal. Referrals, on-line search engines, or cold calling—if your main source of leads runs dry, you could be...
by Debra | Nov 12, 2009 | Niche Marketing, What's Your Key Message?
MARKETING MYTH #4: “By lowering my prices, I’ll strengthen my competitive advantage.” THE TRUTH: You must bring to the marketplace your strengths, not your need. When you lower your prices, you will… undermine your credibility—because potenital...
by Debra | Oct 28, 2009 | Niche Marketing, Social Media Marketing, What's Your Key Message?
MARKETING MYTH #3: “I’m too busy with clients to waste time interacting with prospects.” THE TRUTH: Always look for new ways to get your key buyers to interact with you. The more prospective buyers talk with you, the more opportunities you have to...
by Debra | Oct 15, 2009 | Niche Marketing, What's Your Key Message?
MARKETING MYTH #2: “Marketing doesn’t work as well today as it once did.” THE TRUTH: If your marketing isn’t working, it’s likely due to a ineffective and incomplete Marketing Message. Don’t blame “marketing” when it’s really the message...
