by Debra | Mar 12, 2010 | Niche Marketing, What's Your Key Message?
The core story, the brainchild of Chet Holmes, is a persusasive idea… a way to initiate a relationship with a potential client… someone in your target audience, perhaps an “ideal client”. Chet Holmes uses a well-known sales process to create a...
by Debra | Feb 17, 2010 | Niche Marketing, What's Your Key Message?
Our guest today will teach you how simple marketing strategies can make you millions of dollars per year in additional profits creating and selling information products online, and even more money by attracting more clients to your coaching and consulting businesses....
by Debra | Jan 31, 2010 | Niche Marketing, Social Media Marketing, What's Your Key Message?
Excerpts from an interview with Jody Jelas, the WebChik, on January 31, 2010. Good evening everyone. This is Debra-Sue Cope, with Key Market Research, helping business owners build bridges between their Key Buyers and their Key Business. Today we have an exceptional...
by Debra | Jan 19, 2010 | Niche Marketing, What's Your Key Message?
Excerpts from a recent interview with Joy Gendusa, CEO of PostcardMania. Who is Joy Gendusa? Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc. Magazine’s recognition as the nation’s fastest growing...
by Debra | Jan 10, 2010 | What's Your Key Message?
Sun Tzu, the acknowledged ancient master of strategy and author of the classic Art of War, would definitely say “Yes”! He outlined five strategic arts that can be applied to any situation to create mutually beneficial solutions—possibility, timing,...
by Debra | Jan 2, 2010 | What's Your Key Message?
If your current marketing strategy is creating more stress than sales, it really isn’t your fault. Considering all the misinformation and untested methods circulating around, it’s a wonder more business owners haven’t given up on their marketing...
